Ok, so maybe Facebook hasn’t really created a Billboard feature, but why not utilize the new Timeline feature to do exactly that?
If you’re not already aware, you can now upgrade your Facebook Places/Pages to Timeline. If you don’t update it now, you’ll be forced to towards the end of the month. You can now change your timeline cover photo to a giant billboard to advertise whatever you want. If someone clicks on it, they’ll see it within the Facebook photo preview window, you can then past links into the comments and they can click to whatever that image represents. Here’s how I’m using it this week:
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