Foursquare is a social media service that is geared specifically at location-based check-ins. Companies, stores and even churches can use Foursquare to engage a different audience. The reason I enjoy using it is because I can compete with other people on how many different kinds of check-ins you can get. I’m the “mayor” at a local park… or at least I was before I was “ousted” last Sunday by someone who’s check-in more. You can also unlock “specials” for specifics places. For example, my favorite deal is at the Santa Rosa Plaza Mall. Check-in at the mall and you get a free chocolate bar if you show the guests service attendant that you’ve unlocked the deal. And there’s no limit… you could go back every day and get a free candy bar. Free is fun!
On an average Sunday, New Vintage Church has a handful of people who check-in via Foursquare. It’s a small crowd of Foursquare users, but I’m about to start something that should engage more people through Foursquare. I’m running a “special” this weekend to see what happens. When you check in at New Vintage Church, you’ll be able to unlock a special for a free drink from our coffee bar. It’s a simple thing, but I bet I’ll get more engagement out of it.
What are you doing to engage people who walk in your doors? They come in and sit down, pull out their phone and don’t look up for 5 minutes. How are you reminding them of where they are by using the very screen they’re looking down at?