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Introducing local blogger, Kelly Chandler, WhoseCraft.com, a new blog featuring local craft beer.
chandler

WhoseCraft.com

I’ve known Kelly for a number of years. She was a student of mine in a local student ministry I used to lead here in town. She’s always had drive and now since she graduated, she’s building her own brand… WhoseCraft.com

What’s the problem you’re trying to solve? What’s your mission?
As of January 9 I launched my first-ever craft beer blog. The purpose of the website is to inform craft beer consumers about various varietals, events, trends, history in beer, and craft the content in a way that is interesting and unique in order to enhance the demand for craft beers locally, nationally and on the rare occasion internationally.

The problem is financial resources. In the meantime, I am a part-time waitress eager for my next big step.

Tell me the story of how you started your venture.
I graduated at Fresno State with a bachelor’s degree in Mass Communication and Journalism with an emphasis in Advertising and I have been on the job hunt for 7 months. Within the last 4 months, I solely looked for positions within the beverage industry.

I launched Whose Craft because it’s an excellent networking utility, portfolio enhancer, free advertising for breweries and I am able to provide interesting content by blogging — which is essentially an untapped industry in the Central Valley.

What’s the #1 struggle you’ve experience up to this point?
Finding a full-time career that provides the necessary resources for me to have my own place yet mostly retain my sanity.

What’s the #1 WIN you’ve experienced up to this point?
I’m starting my own business! It’s exhilarating. It’s terrifying. It’s insane. It’s incredible and I’m looking forward to how it changes my life over the next six months alone.

Where do you see this venture going in the next year or two?
It will go either one of three ways:

  1. I will find an awesome career within a brewery I interview with and keep Whose Craft as a hobby. 
  2. I end up launching my full-time career within a different industry and use Whose Craft as a secondary source of income or hobby.
  3. Whose Craft expands massively and I make it a full-time career from advertisements and sponsored articles.

You could have been discouraged from not finding a job right out of college in your field, but you chose to start something instead of being discouraged and working at McDonalds. What would you say to the people who have a vision for their life, but feel stuck not pursuing it?

  1. Find your vision
  2. Make a reasonable plan
  3. Stick to the plan!

Our biggest weakness from greatness is ourselves. Every single one of us is awesome in different ways. If you believe in your greatness and stick to your goals amazing things will begin to happen.

Tell me about the blog itself.
As of right now, I post an article on Whose Craft every Thursday. My first company interview-based article is with Riley’s Brewing Company and will be published January 23.

One Last Question, because you’re local to our community. Why do you love Fresno and Clovis?

  1. It includes large-town features within a seemingly small community (at times). 
  2. It has more to it, than most locals give it credit.
  3. My closest family members are here.

For more information visit WhoseCraft.com
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