Archives For Four12 Group

Every fall charities across the United States hold fundraising galas to provide for a large chunk of their annual budget. They rely on the generosity of donors who give $10-$10,000 gifts to get them through the holidays and the following year.

As a partner in the Four12 Group (what’s that?), I’ve had the fortunate opportunity to work with several of these organizations in helping them develop content, themes, speeches, printed materials, scripts for the “ask” and more. I’m honored to have been able to help them in their fundraising efforts. Watch this CBS47 (Fresno News Station) spot featuring one of these events.

There are dozens of challenges in fundraising gala events, but here are two that we try to address when we work with an organization.

  1. People don’t really know what the organization does.
    For example, people think the Fresno Rescue Mission is a soup kitchen. While they provide meals for people everyday, they are much more than that. They provide services to get people from the street back into mainstream life as a productive and contributing citizen. [Want to know what the Fresno Rescue Mission does? Watch this.]
  2. People know you’re about to ask them for money, so they come in with a predetermined defensive wall.
    They know they are going to be moved to give, but they don’t want to give away the farm, and they shouldn’t. But they can probably give more than they think they can. Helping them to take down their defensive wall can help with that.

The following video was written and produced by the Four12 Group with the help of some actors and volunteers from Clovis Hills Community Church. It was intended to help facilitate the lightening-up of the crowd. It was shot with british-humor and it was created for the Fresno Rescue Mission’s annual fundraising gala. It’s quite fancy.

If you are involved with an organization that puts on a fancy fundraising gala, we purposely made this video generic enough for you to use. Please inquire by emailing

Fresno Rescue Mission

January 17, 2014 — Leave a comment

Fresno Rescue Mission - Four12 Group
For the past two years the Four12 Group (What’s that?), has had the opportunity to work with the Fresno Rescue Mission on their annual fundraising gala. We’ve helped them create videos, program their evening, run certain aspects of the event and witness amazing stories of life change. The work they are doing in our community is incredible. The staff is genuine, their services are effective and it’s a great place to volunteer and give to support their mission. This past fall we shot and produced a video that helps inform people about what the FRM actually does. Most people would know about one or two of their services, but Rob Cravy, COO says it best.

What the rescue mission provides is generational change. We have the ability with all the services that we provide to give life change, not only to the ricky-rescue that is here today. But the family that he’s directly affecting when he gets home.

Watch the full video we created here:

We love our two cities (Fresno/Clovis) and we want to help local organizations maximize their story-telling capabilities. If you work with a great organization, let’s talk. First, I’d love to feature what you do on this blog and I’d love to see how Four12 can help you tell your unique story. Contact the Four12 Group here.

You may also like our videos from the 2012 Fresno Rescue Mission fundraising gala.

A couple of months ago I met Mauro & Chelsea DeBenedetto. They walked into one of our event at Two Cities Church and had no previous connection to anyone a part of our team. Today they are two of our worship leaders who made their Two Cities debut at our Night of Worship in June. They have just finished recording two singles with Joel Piper. [samples below] They have become great friends with several people on our team and are a part of our Wednesday night Launch Group. Mauro was recently hired full-time to work under Chris at signingtrac.comFour12 Group is creating a video for their kickstarter campaign, which will be live soon. They hope to raise the cash necessary to record the rest of their album through the generosity of family, friends and strangers. I’ll post the kickstarter information when it goes live. But right now… you just need to press play.

In the past year, we’ve been living in Fresno, Ca laying the groundwork for Two Cities Church, starting an LLC called Four12 Group, and raising our kids. Our schedules have been crazier than they’ve ever been. So, how do I keep it all straight? There’s tons and tons of apps, websites, and programs out there that can help you accomplish your mission. Let’s call those things tools. Here’s a list of my favorite tools that I’ve used over the past year. In no particular order, they are:

  • The Bible
    I frequently read my physical, 1984 NIV, bible as well as use the YouVersion iPhone App. This guides and frames the way at which I interpret life and react to it.
  • Prayer
    When I told someone about our church planting dream, the first words out of his mouth were, “You better be prayed up.” And he was right.
  • Asana
    A project management website. Trust me, you need it or something similar. I track everything on there and I can assign things to other people and see their progress.
  • Revision Printing
    At Two Cities, we order a lot of printed material. Business cards, invite cards, information pieces, connection cards and signs. And we do it ALL through Revision Printing. Low cost, excellent service and on time… every time.
  • Facebook
    I know, I know. Facebook is what’s wrong with the world today. But you gotta go where the people meet to reach them. People are on there all the time and I can’t tell you how many important conversations started on social media for me. I manage a couple of pages and use Facebook Ads to reach new people as well. PLUS, they recently added hashtags to track conversations to Facebook. Seems insignificant, but it really does change the game.
  • WordPress
    I use WordPress as the backend of just about every website I’ve ever created or currently manage. The applications seem limitless for this content management system.
  • Instagram
    With the addition of video integration, I’m sold on Instagram and I dropped Vine. Instagram is quickly becoming the gateway drug to Twitter.
  • Dropbox
    I use dropbox to store and share about 10GBs of information. I use it with Four12, Two Cities and my personal life. I can sync it across multiple computers, my iPad, my iPhone and I can always access it through their website.
  • iCal
    The native calendar system of all iOS devices. It works seamlessly across multiple devices and keeps me on track, day-to-day.
  • Google Drive
    Another online document storage place, that I use for various data collecting and archiving.
  • Moleskin Notebook
    Moleskin is the notebook of choice.
  • MailChimp
    A professional email site. You can keep address lists, email templates and more in your account on their site.
  • HootSuite
    Scheduling social media posts can be a huge time-saver.
  • Nextdoor
    A new website and app who’s purpose is to create a small social network for your local neighborhood. It’s not a standard for me yet, but I have been in contact with some of my immediate neighbors through it.
  • Email / Text Messaging / Phone

Did I mention that most of this is free.
So what do you use on a day-to-day basis?

Introducing the Four12 Group

December 10, 2012 — 3 Comments

Four12 Group: A collaborative group of creatives for hire.

We create for organizations, companies and individuals to help them tell their stories better. We are passionate about helping you tell your story in a more compelling way. We are only a couple of months old and we’ve had the pleasure of working with several great organizations. If you’d like to know more about our services, check out our website or send us a quick email.

The group is made up of four individuals:

  • Micah Foster
  • Paul Haugen
  • Darren Grubel
  • Thilani Grubel

Here’s a sample of one of the videos we recently created for the Fresno Rescue Mission:

Some of our Clients:

  • Fresno Rescue Mission
  • California Southern Baptist Convention
  • Journey Church, Elk Grove, Ca
  • Two Cities Church, Clovis/Fresno, Ca
  • Clovis Hills Community Church, Clovis, Ca
  • The Bridge Church, Fresno, Ca
  • D&D Resources,
  • Mercy Fist, Band
  • More