Archives For fundraising gala

Every fall charities across the United States hold fundraising galas to provide for a large chunk of their annual budget. They rely on the generosity of donors who give $10-$10,000 gifts to get them through the holidays and the following year.

As a partner in the Four12 Group (what’s that?), I’ve had the fortunate opportunity to work with several of these organizations in helping them develop content, themes, speeches, printed materials, scripts for the “ask” and more. I’m honored to have been able to help them in their fundraising efforts. Watch this CBS47 (Fresno News Station) spot featuring one of these events.

There are dozens of challenges in fundraising gala events, but here are two that we try to address when we work with an organization.

  1. People don’t really know what the organization does.
    For example, people think the Fresno Rescue Mission is a soup kitchen. While they provide meals for people everyday, they are much more than that. They provide services to get people from the street back into mainstream life as a productive and contributing citizen. [Want to know what the Fresno Rescue Mission does? Watch this.]
  2. People know you’re about to ask them for money, so they come in with a predetermined defensive wall.
    They know they are going to be moved to give, but they don’t want to give away the farm, and they shouldn’t. But they can probably give more than they think they can. Helping them to take down their defensive wall can help with that.

The following video was written and produced by the Four12 Group with the help of some actors and volunteers from Clovis Hills Community Church. It was intended to help facilitate the lightening-up of the crowd. It was shot with british-humor and it was created for the Fresno Rescue Mission’s annual fundraising gala. It’s quite fancy.

If you are involved with an organization that puts on a fancy fundraising gala, we purposely made this video generic enough for you to use. Please inquire by emailing

Fresno Rescue Mission

January 17, 2014 — Leave a comment

Fresno Rescue Mission - Four12 Group
For the past two years the Four12 Group (What’s that?), has had the opportunity to work with the Fresno Rescue Mission on their annual fundraising gala. We’ve helped them create videos, program their evening, run certain aspects of the event and witness amazing stories of life change. The work they are doing in our community is incredible. The staff is genuine, their services are effective and it’s a great place to volunteer and give to support their mission. This past fall we shot and produced a video that helps inform people about what the FRM actually does. Most people would know about one or two of their services, but Rob Cravy, COO says it best.

What the rescue mission provides is generational change. We have the ability with all the services that we provide to give life change, not only to the ricky-rescue that is here today. But the family that he’s directly affecting when he gets home.

Watch the full video we created here:

We love our two cities (Fresno/Clovis) and we want to help local organizations maximize their story-telling capabilities. If you work with a great organization, let’s talk. First, I’d love to feature what you do on this blog and I’d love to see how Four12 can help you tell your unique story. Contact the Four12 Group here.

You may also like our videos from the 2012 Fresno Rescue Mission fundraising gala.